Harness hope, capture community attention and accomplish your marketing goals.

Master all of the above just like Presbyterian Buddy Kemp Cancer Support Center in Charlotte and the Derrick L. Davis Forsyth Regional Cancer Center in Winston-Salem.

Every year these hospitals spotlight 12 of their cancer survivors on calendar pages. Their stories are told in poetic prose and their photos are captured in breathtaking black and white with spot color.

The goals?

• Educate the community about available resources
• Harvest hope
• Inspire – daily

Watch this short video to see how their campaigns brought together doctors, providers, patients and community members to celebrate the triumph of the human spirit over adversity.

Click, sit back and get inspired.

What does your calendar feature for the month of January 2012?
Flowers? Cats? That national park you’ve never been to?

I have two calendars that tell me two different stories:

• Presbyterian’s Punkin Brookshire, a brain cancer survivor since 2010 who has learned to adapt while still seeing life with a glass half full.
• Forsyth’s Reggie McCombs, a brain tumor survivor since 2004 who has kept pushing in the aftermath of his treatment to cheer on his son, an NFL hopeful.

Wanna trade calendars? Get started on yours today >>

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1. Community Hospital Cancer Ads Sell Hope That is Often Not Factual
2. Building Your Community Hospital’s Social Brand Awareness: The Dos and The Don’ts
3. Niche Blogging and Your Community Hospital
4. Is Blogging Right for Your Community Hospital?
5. How to Customize and Optimize Your Community Hospital’s YouTube Channel