» What Your Community Hospital Can Learn from the CHPRMS Speakers Creative Triage

What Your Community Hospital Can Learn from the CHPRMS Speakers

The six general session lectures address a range of topics:

General Session 1: They’re Part of the Family, So Why Are We Feuding?

Tess Niehaus and Jennifer Benz, with their combined years of experience in healthcare marketing and physician partnerships, will talk about how to manage relationships with physicians. Using case studies from their work in St. Louis, Niehaus and Benz will teach us how to balance physicians’ expectations with realities of marketing strategy.
Niehaus and Benz have many years of experience in healthcare marketing, both now working at St. Anthony’s Medical Center in St. Louis. Niehaus oversees marketing and communications strategy for the hospital and its physician organization and related business lines. Benz is responsible for the marketing of several key service lines, including urgent care, women’s services, and St. Anthony’s physician organization, which includes 50 employed physicians.

General Session 2: The Reality of Political Correctness

Martha Ann McConnell, vice president of governmental relations for Carolinas HealthCare System, will be speaking about political correctness. McConnell’s leadership experience, also formerly working as a lobbyist for Carolinas HealthCare System and as a Board Member of Charlotte Chamber of Commerce, gives her an edge understanding the importance of political correctness.

General Session 3: Cut Through the Clutter with Micro Campaigns

Gary Mueller will draw from his experience as a creative director to help us break from traditional marketing strategies to more targeted micro campaigns.
Mueller’s highly acclaimed work has won him virtually every creative advertising award imaginable. By founding Serve, the country’s first completely volunteer, not-for-profit ad agency, Mueller has helped strengthen nonprofits’ marketing efforts. Serve’s work challenges social norms, as seen in this dramatic, fake movie trailer to discourage teen pregnancy.
As a fellow creative director, I’m excited to hear this talk. Let’s bring in the New Year with a bang by learning how to spice up our marketing tactics with Mueller’s out-of-the-box strategies!

General Session 4: CEO Issues Got You Up All Night? Find a Cure

Carolyn Merriman, founder and president of Corporate Health Group (CHG), will offer her understanding of management and the healthcare environment to teach us about CEO’s current challenges at both a national and local level. Learn what you can do to help your CEO find the right solutions.
Merriman has served as faculty and presenter for several healthcare associations such as ACHE, AH-SHSMD and The Forum. She is a noted speaker and contributing author for healthcare periodicals. Check out this article she wrote for SHSMD’s Spectrum newsletter.

General Session 5: State of the Industry

Ron Paulus, MD, Mission Health System president and CEO, will provide an overview of current healthcare industry challenges. As the first physician to assume the CEO position at Mission and the first in North Carolina to head a community-owned, not-for-profit health system, Dr. Paulus offers a unique perspective on the healthcare industry.

General Session 6: Generation Crossroads

Eric Rowles, CEO/President of Leading To Change, a national training agency located in Charlotte, will discuss the challenge of today’s workforce, which can include employees from as many as three or four generations. Learn strategic approaches to bring your staff together.
Rowles is an expert on youth culture, substance abuse prevention and workforce development. He’s worked with more than 150,000 youth, adults, administrators, professionals and policy makers within the past 15 years. Known for his legendary presentations full of energy and innovation, you will not want to miss his engaging presentation!

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