Social media marketing can be used as major communication tool for your hospital.
Are you like most healthcare marketers who are quickly trying to get on board with a social media plan for your community hospital? Well, you are not alone. A study by Greystone.net found only one in three current hospitals or health systems has a formal social media plan in place.
I had the benefit to attending the “SCHA’s one-day social media workshop” where Ed Bennett, a social media guru spoke. Ed has been following social media data for years, and he shared some amazing statistics on social media users that had us all singing the praises of social media marketing. He said that in the past year the mega social website, Facebook, a relative newcomer to the scene has surpassed Google in website visits. At the same time there has been a 10% decrease in non-social media web traffic as people spend more time on social media sites.
Tony Chin, principal of Launch Your Movement, wrote a fantastic article on hospital success stories.
10 Hospital Social Media Success Stories
Proactive Outreach
1. Beth Israel Deaconess Medical Center CEO Paul Levy blogs to run a better hospital.
2. Geisinger uses Twitter/Facebook to recruit gastroenterologists.
3. Lifespan reaches out to patients and family personally through Twitter.
4. Ob/gyn practice patient-to-patient interaction success using Twitter and Facebook. (PDF)
Concierge Services
5. Scripps uses Twitter to turn angry patients into loyal ones.
6. Norman Regional Health System spends 30 minutes a day on Twitter and Facebook.
Live Event Coverage
7. Children’s Medical Center in Dallas tweeted about a kidney transplant from a father to his son.
8. Twitter during live surgery.
- St. Luke’s in Cedar Rapids
- UNC Hospitals
- Henry Ford
- Sherman Hospital
- OSF St Joseph
- Sinai Hospital in Baltimore
- Methodist University Hospital in Memphis
9. South Coast Health System uses Twitter for real-time crisis communication.
10. St Jude’s Children’s Research Hospital
If you weren’t a believer in how social media can inspire, educate, recruit and create loyal ambassadors for your brand, you will soon be singing the social media jingle too! For more details, be sure to check out his article, “10 Hospital Social Media Success Stories”
Do you have a social media success story? If so, please share it in the comment section below.
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